How we work
Marketing that delivers
Impact
Growth
Results
A complete marketing function without the full-time headcount.
Strategy, execution, and everything in between.
Our Process
We start with an audit and strategy session to understand what's been working, what hasn't, goals, budgets and where the biggest opportunities are.
We create your marketing roadmap — clear, focused, and achievable. Based on your goals, ambitions and budgets.
Your fractional marketing manager oversees the day-to-day and keeps everything running smoothly. Your specialist team executes the plan.
We track results, refine the plan, and keep your marketing evolving with your business.
Who we work with
We mostly partner with SMEs in the B2B service sector — consultancies, professional services, and purpose-led organisations that need structured, consistent marketing.
While B2B is our bread and butter, we've also worked with B2C brands, especially in the travel industry and niche sectors where the values clicked.
One of our strongest sectors is sustainability — helping organisations communicate their impact and grow without compromising their values.
Whether you need the full function or help with specific areas, we'll fit in where we're most useful.
What you get
1. Strategy & Marketing Management
The big picture stuff. We help you decide what matters, where to spend your time and money, and how to make your marketing feel purposeful instead of chaotic.
2. Brand, Content & Creative
All about sounding like you and showing up in a way that feels true. We shape your message, uncover the stories worth telling, and bring it to life with the right visuals.
3. Social Media Management
Most people know they need it but don’t have the time (and expertise). We plan, create and post so your socials stay active, engaging and aligned with your goals.
4. Digital Ads & SEO
We run Google, Meta and LinkedIn ads with clear strategy and results. We make sure your SEO reflects what people are truly searching for and bring the right customers to your doors.
5. Websites & Graphic Design
Your website is your shopfront, so we make it clean, clear and welcoming. Full builds or refreshes, plus day to day graphics that look good and actually work.
6. CRM & Email
Platforms
Every good business needs solid systems. We set up your CRM, email marketing and automations so staying in touch feels effortless and supports
long-term growth.
While we can offer all the above, we always meet you where you are. It starts with a good conversation about your goals and resources, so we can deliver what you and your business actually need.
If you’re unsure whether we can help but feel curious about Kalina Marketing, the easiest thing is to send us a message. Tereza is always happy to chat, whether online or over a coffee.